5 Beauty Packaging Trends in 2022

Introduction

The beauty industry has always been one of the most progressive industries, especially regarding packaging. Packaging is one of the first things customers see when they look at your brand, so it should reflect the overall brand image.

Beauty packaging trends are constantly changing, but some have stuck around for years. Many brands have stuck with these trends and seen great results, while others have changed their look and feel.

What are some beauty packaging trends that will be here in 2022 and beyond? Here we compiled a list of five top trends for your reference.

Minimalism:

The general trend of minimalism in beauty product packaging has been rising over the last few years and is not going anywhere. The need for simplicity and uncluttered design is clear, as more people are beginning to choose products that speak for themselves and don’t require too much effort or thought.

Minimalist beauty packaging focuses on the product itself, rather than all the fancy bells and whistles that can sometimes get in the way of what matters – whether or not it works! If your product is excellent, then there’s no need to overcomplicate things when it comes to its presentation.

There are many ways that you can achieve this look without having to spend too much money on new equipment or materials. One way is to use simple shapes instead of complex ones – circles and squares work well in this case, as they aren’t too fussy but still convey a sense of elegance!

Another way is to use less color than usual – black and white are often best when it comes down to it. These colors contrast each other nicely while also complementing each other at the same time – creating a visually appealing result.

Collapsible Packaging

The beauty industry is one of the most wasteful industries in the world. According to one study by the environmental group World Wildlife Fund (WWF), cosmetics companies use up to 10 billion plastic bottles every year — and most of them end up in landfills or oceans.

You may have noticed that some products are packaged in 100% recycled materials as a consumer. This trend will likely continue as more companies become aware of their environmental impact.

Luckily, some companies and plastic cosmetic bottle manufacturers are trying to reduce their environmental impact by using more sustainable packaging options such as collapsible tubes and jars instead of plastic bottles. For example, Sephora has partnered with Unilever on a project Celebrate Beauty program that aims to reduce the amount of waste generated by their products by 25% by 2025. This includes reducing their use of single-use plastic packaging for their products and offering recycling bins in all stores nationwide so customers can properly dispose of any unused products they may have accumulated over time.

Another example of this trend can be found in beauty products packaging. For example, H&M has recently launched a line of beauty products packaged in 100% recycled paperboard made from 100% recycled fibers – but they didn’t stop there. The company also used 100% recycled PET plastic bottles for its shampoo and conditioner bottles, which means they can be easily recycled at end-of-life.

Create an “Unboxing Experience.”

The unboxing experience is one of the hottest beauty product packaging trends. It involves giving customers a unique experience when they open their product. This could be anything from a special box or bag with fun designs to an unexpected gift inside or even an interactive app that lets them know how to use their new product best.

Here are some ideas to use for reference:

– Use multipurpose packaging. Anyone can appreciate a decent cardboard box. On a nightstand or dresser, attractive, robust packages look excellent for cosmetics, jewelry, stray change, or headphones.

– Use repurposed materials to leave a lasting impression. When used as packing material or ribbon, foil-stamped, recycled cardboard, or recycled raffia can still create the feeling of a “grand surprise” while generating less waste.

– Use inventive packaging. The excitement of revealing something brand-new and creative is a big part of the unpacking experience. Think about recycling current package designs (why not put a bubble bath in a milk bottle?) or investigating cutting-edge new packaging materials.

Beauty brands like Kiehl’s have done this very well by creating unique packaging that makes it feel like opening up a special present each time you get something new from them.

Personalization

With so many brands out there making products for different skin types and skin tones, companies must ensure their product packaging also satisfies diversified tastes.

The incorporation of personalization has many benefits that brands cannot ignore. For instance, it can increase brand loyalty, making customers feel unique and valued by their favorite brands. They also increase customer satisfaction as they think they have been given something special just for them! An increase in brand loyalty can more likely turn into sales as they create an emotional connection between the customer and your brand, which leads to higher conversion rates.

One way to do this is by creating personalized boxes or bottles for each customer. This can be done by printing a customer’s name on their box or bottle or even using a QR code on their box so that customers can scan it with their phone and see what shade works best for them!

Beauty brands that have already started incorporating this trend include Julep, which prints names on nail polish bottles; Fenty Beauty, which lets you customize your shade of foundation based on your skin tone; and Benefit Cosmetics, which allows you to add personalized messages like “love” or “happy birthday” onto its packaging for an extra fee.

Sensory packaging

The rise of sensory experiences has been happening for some time, but we expect this trend to continue into 2022. The idea behind sensory packaging is to catch attention by appealing to all of the customer’s senses at once. Sensory packaging includes things like scents, sounds, and textures that create an immersive consumer experience through their packaging alone.

“I don’t think there will be less of an emphasis on visual and tactile design,” says Rachael Dichter, founder of New York City-based design studio Dichter Studio. “But I think there will be more emphasis on smell and sound.” The more senses you can stimulate through your packaging, the better. Whether it’s through textures or smells, anything that can make the consumer experience more emotional will help them connect with your brand.

“The best example of this right now is the Osmia Organics facial oil,” says Caroline de Maigret, founder of Paris-based beauty incubator Blackbird Cosmetics. “The bottle was designed to look like a tea bag — it’s made out of cotton fabric with a tag at the top that says ‘drink me.'” This type of creative packaging isn’t just limited to skincare products.

Endnote

We hope that you found these five trends to be exciting and inspirational. Trends are significant for design inspiration and getting ahead of the curve. If you spot a trend before it becomes mainstream, you’ll be able to capitalize on it in a way that many others won’t.

Wondering how to find such a cosmetic manufacturer, you can refer to how to find the right cosmetic manufacturers in China.

Seny beauty prides itself on serving entrepreneurs of all business sizes. We are dedicated to catering to the tailored needs of different businesses that want to bring their idea to commercialization by providing contract manufacturing or private label cosmetics. 

We can not only support you with everything regarding production, but also help you explore your unique brand proposition, designate marketing strategy, and spot the trend with our experienced in-house personnel. All consultations are free.